Why We Fit Signia and Starkey: A Lakewood Audiologist's Perspective on Brand Selection

Audiologist with short hair wearing a blue collared shirt against a blurred outdoor background.
Jeff Baller
July 31, 2026
4
min read
Why We Fit Signia and Starkey: A Lakewood Audiologist's Perspective on Brand Selection

Some clinics advertise that they carry "every brand" or offer hearing aids from half a dozen manufacturers. It sounds like more choice for you. In practice, it usually means less expertise with any one system.

At Professional Hearing Services, we've spent decades fitting patients across the Denver metro area. We've deliberately built our practice around two manufacturers: Signia and Starkey. That's not a limitation; it's a deliberate choice that directly benefits you.

Why Fewer Brands Means Better Care

"Knowing" a hearing aid brand means something specific to an audiologist. It means understanding how the fitting software behaves in unusual situations, how it responds during verification testing, what the common failure patterns look like, and how to get fast answers from the manufacturer when something unexpected comes up. That kind of knowledge takes years to build.

Spread that expertise across half a dozen brands and you end up being average at all of them. We'd rather be genuinely expert in two. When we sit down to program your hearing aids, we're not reading from a manual. We know the platform, and you'll feel that difference in how precisely your devices are tuned to your hearing.

What Signia Brings to the Table

Signia is part of WS Audiology, one of the world's largest hearing aid manufacturers. Larger companies invest more in research and software updates, and that investment shows up in real ways for patients.

The current flagship is the Signia Pure Charge&Go IX. Its standout feature is called Integrated Xperience, which is a system that tracks and separates multiple conversations happening at the same time, rather than locking onto just one voice. If you've ever struggled to follow a conversation at a family dinner or in a noisy restaurant, that's exactly the problem this technology is built to solve.

Battery life runs up to 36 hours on a single charge, so you're not scrambling to recharge in the middle of a busy day. Signia also includes Own Voice Processing, which tackles one of the most common complaints from new hearing aid users: that unsettling feeling that your own voice sounds hollow or strange. It's a small thing until it isn't, and Signia handles it better than most.

From a fitting standpoint, Signia's software is consistent and precise. That matters especially if you have an unusual ear canal shape or different levels of hearing loss in each ear.

What Makes Starkey Stand Out

Starkey is the only American-owned hearing aid manufacturer, founded in 1967 and based in Eden Prairie, Minnesota. The company has always punched above its weight technically, and the latest generation is no exception.

The Starkey Omega AI is their most advanced hearing aid yet. At its core is a deep neural network, which acts as artificial intelligence that continuously reads your sound environment and adapts in real time, rather than just switching between preset programs. Starkey reports up to a 28% improvement in speech understanding in difficult listening environments compared to previous models. That's not a minor tweak; it's a change patients actually notice.

The Omega AI also includes TeleHear AI, a built-in tool that helps you troubleshoot common hearing issues on your own in real time. There's even an LED-based "Find My Hearing Aid" feature, which is an industry first, for anyone who's ever spent twenty minutes searching the couch cushions. On the health side, the device tracks respiratory rate automatically and offers guided balance exercises through the companion app, which is genuinely useful for older patients or anyone managing balance concerns.

How Our Mobile Practice Shapes Our Brand Choices

Professional Hearing Services has operated as a mobile audiology practice since 1992. We come to your home across the Denver metro area, so no office visit is required.

That means our equipment has to travel with us, and our fitting software has to work reliably in environments we don't control. Both Signia and Starkey support mobile-compatible setups exceptionally well. We carry the manufacturer software and programming equipment on every visit. If you need an adjustment after your fitting, we come to you.

For patients with mobility challenges, chronic illness, or simply no time to sit in a waiting room, this matters a great deal. And it's one more reason we stay focused on brands we know work well outside of a traditional clinic setting.

Ready to Find the Right Fit for You

Whether Signia or Starkey is the better match depends on your lifestyle, your hearing profile, and how you spend your days. That's exactly the kind of conversation we're built for: no pressure, just a practical discussion about what will actually help you hear better.

Call us at (303) 237-4967 to schedule a hearing evaluation or consultation. We're happy to come to you.

Audiologist Jeff Baller
Jeff Baller, Au.D., CCC-A
Audiologist / Owner

Dr. Jeff Baller is the owner of Professional Hearing Services, Inc. He is a Board Certified Doctor of Audiology through the American Board of Audiology. He received his Doctorate from the Arizona School of Health Sciences, his Masters degree from Lamar University in 1995, and Bachelors degree from the University of Northern Colorado in 1993.

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